Jake launches sustainable eyewear brand – Coral Eyewear
Jake has helped a University of East Anglia student to launch a range of designer glasses and sunglasses from fishing nets rescued from the ocean. He backed and invested in the business after he was inspired by 20-year old George Bailey’s ambition and vision for sustainable eyewear.
Jake said: “Coral Eyewear has the opportunity to change how we see the entire eyewear industry. It’s unacceptable that almost all of the 9 million of pairs of glasses and sunglasses sold in the UK every year use virgin plastic. Coral uses recycled fishing nets instead- it’s genius!”
“People are becoming increasingly aware of how small steps in the right direction will help with climate change. And because Coral Eyewear are beautifully designed and handmade, we prove that you can still look good without damaging the planet.”
The Coral Eyewear frames are injection moulded using ECONYL, pellets of recycled nylon created from regenerated ocean fishing nets and fabric scraps from landfill. The ECONYL process reduces the global warming impact of nylon by 80% when compared with the material from oil and instead of adding environmentally-damaging lacquer, gloss or varnish, the frames are tumbled for smoothness.
The team, which includes George’s dad with more than 30 years of experience in the eyewear industry, hopes their frames will be infinitely recycled with those needing new pairs able to send their frames back for recycling with 10% off the next order.
Find out more and order the glasses and sunglasses at www.coraleyewear.com